The influence of the reels format on brand audience engagement (using the example of Mark Formelle)

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114348

Title:	The influence of the reels format on brand audience engagement (using the example of Mark Formelle)
Authors:	Novik, I. Chernova, V.
Keywords:	Instagram Reels;short-form video;brand promotion;продвижение бренда
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Novik, I. The influence of the reels format on brand audience engagement (using the example of Mark Formelle) / I. Novik, V. Chernova; science tutor T. Novik // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 271-272.
URI:	http://edoc.bseu.by:8080/handle/edoc/114348
Appears in Collections:	2026

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