The role of user-generated content in building brand trust

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114341

Title:	The role of user-generated content in building brand trust
Authors:	Morozova, Ju. Yavarovich, K.
Keywords:	authenticity;consumer experience;consumer reviews;аутентичность
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Morozova, Ju. The role of user-generated content in building brand trust / Ju. Morozova, K. Yavarovich; science tutor L. Bedritskaya // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 263-265.
URI:	http://edoc.bseu.by:8080/handle/edoc/114341
Appears in Collections:	2026

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