Interactive advertisement as the new language of brands

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114279

Title:	Interactive advertisement as the new language of brands
Authors:	Borshchevskaya, A. Belskaya, K.
Keywords:	consumer engagement;game mechanics;вовлечение потребителей
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Borshchevskaya, A. Interactive advertisement as the new language of brands / A. Borshchevskaya, K. Belskaya; science tutor N. Myschkovskaya // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 223-225.
URI:	http://edoc.bseu.by:8080/handle/edoc/114279
Appears in Collections:	2026

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