From scrolling to shopping: how TikTok’s short videos ingluence generation Z purchases

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/110170

Title:	From scrolling to shopping: how TikTok’s short videos ingluence generation Z purchases
Authors:	Sokobinzon, Ye.
Keywords:	social networks;short-form content;branded content;социальные сети
Issue Date:	2025
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Sokobinzon, Ye. From scrolling to shopping: how TikTok’s short videos ingluence generation Z purchases / Ye. Sokobinzon; science tutor Yu. Bulash // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 252-253.
URI:	http://edoc.bseu.by:8080/handle/edoc/110170
Appears in Collections:	2025

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