From scrolling to shopping: how TikTok’s short videos ingluence generation Z purchases

Veuillez utiliser cette adresse pour citer ce document : http://edoc.bseu.by:8080/handle/edoc/110170

Titre:	From scrolling to shopping: how TikTok’s short videos ingluence generation Z purchases
Auteur(s):	Sokobinzon, Ye.
Mots-clés:	social networks;short-form content;branded content;социальные сети
Date de publication:	2025
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Sokobinzon, Ye. From scrolling to shopping: how TikTok’s short videos ingluence generation Z purchases / Ye. Sokobinzon; science tutor Yu. Bulash // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 252-253.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/110170
Collection(s) :	2025

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