Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/110170
Title: From scrolling to shopping: how TikTok’s short videos ingluence generation Z purchases
Authors: Sokobinzon, Ye.
Keywords: social networks;short-form content;branded content;социальные сети
Issue Date: 2025
Publisher: Belarus State Economic University
Language: Английский
Type: Article
Citation: Sokobinzon, Ye. From scrolling to shopping: how TikTok’s short videos ingluence generation Z purchases / Ye. Sokobinzon; science tutor Yu. Bulash // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 252-253.
URI: http://edoc.bseu.by:8080/handle/edoc/110170
Appears in Collections:2025

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