The role of digital technologies and artificial intelligence in global marketing campaigns

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Titre:	The role of digital technologies and artificial intelligence in global marketing campaigns
Auteur(s):	Omelchuk, I.
Mots-clés:	marketing personalization;automation;artificial intelligence;искусственный интеллект
Date de publication:	2025
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Omelchuk, I. The role of digital technologies and artificial intelligence in global marketing campaigns / I. Omelchuk; science tutor O. P. Huminskaya // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 244-246.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/110159
Collection(s) :	2025

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