Psychological effects of branding on consumer choices

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Titre:	Psychological effects of branding on consumer choices
Auteur(s):	Rolich, Yu. Klochek, I.
Mots-clés:	брендинг;маркетинговые инструменты;поведение потребителей;потребительские решения;эмоциональные связи;marketing tools
Date de publication:	2025
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Rolich, Yu. Psychological effects of branding on consumer choices / Yu. Rolich, I. Klochek; science tutor L. V. Bedritskaya // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 170-172.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/110117
Collection(s) :	2025

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