From literal to localized: exploring the impact of cultural adaptation in cosmetics advertising

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Titre:	From literal to localized: exploring the impact of cultural adaptation in cosmetics advertising
Auteur(s):	Zhurba, A.
Mots-clés:	beauty industry;linguistic techniques;adapted advertisements;индустрия красоты
Date de publication:	2025
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Zhurba, A. From literal to localized: exploring the impact of cultural adaptation in cosmetics advertising / A. Zhurba; science tutor Yu. Bulash // ECON-2025: World Economy and International Business : abstracts of the Third International Student Scientific Conference, April 18, 2025 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2025. – P. 210-212.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/110096
Collection(s) :	2025

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