Shock advertising: is it effective?

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Titre:	Shock advertising: is it effective?
Auteur(s):	Zaharenko, A. Markevich, V.
Mots-clés:	шоковая реклама;маркетинговые стратегии;провокационная реклама;шоковая тактика;provocative advertising
Date de publication:	2023
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Zaharenko, A. Shock advertising: is it effective? / A. Zaharenko, V. Markevich; science tutor L. Vasilevskaya // ECON-2023: World Economy and International Business : abstracts of the First International Student Scientific Conference dedicated to the 90th anniversary of BSEU, Minsk, April 14, 2023 / Belarus State Economic University, etc. – Minsk, 2023. – P. 151-152.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/100922
Collection(s) :	2023

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