Communication strategies and tactics for brand promotion in the fashion industry (on the example of ZARA)

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Titre:	Communication strategies and tactics for brand promotion in the fashion industry (on the example of ZARA)
Auteur(s):	Shaban, K.
Mots-clés:	модные бренды;одежда;комуникационные стратегии;ZARA
Date de publication:	2023
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Shaban, K. Communication strategies and tactics for brand promotion in the fashion industry (on the example of ZARA) / K. Shaban; science tutor A. Demchenko // ECON-2023: World Economy and International Business : abstracts of the First International Student Scientific Conference dedicated to the 90th anniversary of BSEU, Minsk, April 14, 2023 / Belarus State Economic University, etc. – Minsk, 2023. – P. 178-180.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/100894
Collection(s) :	2023

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