Внедрение технологии электронной торговли в розничной торговой организации

Abstract

Nowadays, practically everywhere, in order to promote goods and services one makes use of the Internet, however, according to the West point of view, Belarus lags behind in the sphere of the electronic commerce. Meanwhile, even in spite of a number of organizational problems, more than 500 Internet-shops function in by-net today. Thereupon taking into consideration the estimation of the condition of on- and off-line trade of Belarus, and also the analysis of the foreign practice of introduction of progressive forms of sales of products, the author has developed the conception of integration of the Internet trade to the scope of activity of the functioning commercial organization – close corporation «Centralnyi store». One can single out the following distinguishing features of the project: low cost of realization, minimal financial risks, long-range outlook calculations and, what is more, orientation towards consumers and only then profit earning.