Исследование влияния качества упаковочных лент на конкурентные преимущества производителей

Abstract

The developed technique of an estimation of influence of quality of packing tapes on competitive advantages of enterprises-consumers building and woodworking branches allows consumers of packing tapes to carry out a complex estimation and a correct choice of suppliers that forms their competitive advantages. The offered recommendations will allow the enterprises building and woodworking branches to leave on higher financial and economic parameters, having increased profitability of manufacture and profitableness of sales to lower distribution costs of production and quantity of defective products, to expand assortment of released production. The constructed map of strategic positioning allows enterprises consumers of the market of a plastic packing tape of Byelorussia to correct their marketing activity with a view of perfection of working market competitive strategy of positional-active behavior.