“Storytelling” as a marketing trigger for effective interaction with the target audience

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Titre:	“Storytelling” as a marketing trigger for effective interaction with the target audience
Auteur(s):	Rovnejko, M.
Mots-clés:	сторителлинг;психологическое воздействие;поведение потребителей;storytelling;psychological impact;consumer behavior
Date de publication:	2022
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Rovnejko, M. “Storytelling” as a marketing trigger for effective interaction with the target audience / M. Rovnejko; science tutor P. Rezko // ECON - 2022: World Economy and International Business : abstracts of the 9th Interuniversity Research Student Conference, Minsk, April 15, 2022 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2022. – P. 174-176.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/96437
Collection(s) :	2022

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