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Title: | Лінгвакультуралагічны складнік беларускіх камерцыйных назваў |
Authors: | Навасельцава, І. І. |
Keywords: | нацыянальная мова;таварныя знакі;камерцыйныя назвы;national language;trademarks |
Issue Date: | 2011 |
Language: | Белорусский |
Type: | Article |
Citation: | Навасельцава, І. І. Лінгвакультуралагічны складнік беларускіх камерцыйных назваў / І. І. Навасельцава // Теоретические и методологические аспекты коммуникации : сборник научных трудов кафедры межкультурной экономической коммуникации Белорусского государственного экономического университета. Вып. 4. - Минск : РИВШ, 2011. - С. 24-48. |
Abstract: | The article is focused on the peculiarities of the creation and functioning of the Belarusian commercial names (trademarks) in Russian-Belarusian linguistic area. The analysis is made on the basis o f lingua-cultural studies, theory and practice of advertising |
URI: | http://edoc.bseu.by:8080/handle/edoc/77335 |
ISBN: | 978-985-500-451-7 |
Appears in Collections: | Теоретические и методологические аспекты коммуникации, 2011 |
Files in This Item:
File | Description | Size | Format | |
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Navaseltseva_I.I..pdf | 958.94 kB | Adobe PDF | View/Open |
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