Nostalgia marketing and its influence on consumer preference

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Titre:	Nostalgia marketing and its influence on consumer preference
Auteur(s):	Kirik, A.
Mots-clés:	nostalgia;nostalgia marketing;target groups;marketing tools;ностальгический маркетинг
Date de publication:	2017
Editeur:	Белорусский государственный экономический университет
Language:	Английский
Type:	Thesis
Référence bibliographique:	Kirik, A. Nostalgia marketing and its influence on consumer preference / A. Kirik // ECON - 2017: world economy and international business: abstracts of the 4th interuniversity research student conference, Minsk, April 11, 2017; Ministry of Education of Belarus, Belarus State Economic University. – Issue 2. – Minsk: BSEU, 2017. – P. 64-67.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/67083
Collection(s) :	2017

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