Generational marketing: why brands fail to speak youth

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/114349

Title:	Generational marketing: why brands fail to speak youth
Authors:	Pahotskaya, A.
Keywords:	Generation Z;social media;AI-generated content;генерационный маркетинг
Issue Date:	2026
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Pahotskaya, A. Generational marketing: why brands fail to speak youth / A. Pahotskaya; science tutor L.V. Bedritskaya // ECON-2026: World Economy and International Business : abstracts of the Fours International Scientific Conference, April 17, 2026 / Ministry of Education of the Republic of Belarus, Belarus State Economic University, [etc]. – Minsk, 2026 – P. 272-274.
URI:	http://edoc.bseu.by:8080/handle/edoc/114349
Appears in Collections:	2026

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