The role of psychology in creating effective advertising campaigns

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Titre:	The role of psychology in creating effective advertising campaigns
Auteur(s):	Nosova, А.
Mots-clés:	рекламные кампании;эмоции;эмоциональные стимулы;конкурентные преимущества;emotions
Date de publication:	2024
Editeur:	Belarus State Economic University
Language:	Английский
Type:	Article
Référence bibliographique:	Nosova, А. The role of psychology in creating effective advertising campaigns / А. Nosova; science tutor A. Lazarchik // ECON-2024: World Economy and International Business : abstracts of the Second International Student Scientific Conference, Minsk, April 19, 2024 / Belarus State Economic University, etc. – Minsk, 2024. – P. 18-119.
URI/URL:	http://edoc.bseu.by:8080/handle/edoc/105585
Collection(s) :	2024

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