Product competitiveness analysis as the basis of a promotion strategy using marketing communication tools

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/105577

Title:	Product competitiveness analysis as the basis of a promotion strategy using marketing communication tools
Authors:	Glukhareva, M.
Keywords:	competition;marketing research;coffee shop;конкуренция
Issue Date:	2024
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Glukhareva, M. Product competitiveness analysis as the basis of a promotion strategy using marketing communication tools / M. Glukhareva; science tutor E. Lisichonok // ECON-2024: World Economy and International Business : abstracts of the Second International Student Scientific Conference, Minsk, April 19, 2024 / Belarus State Economic University, etc. – Minsk, 2024. – P. 137-139.
URI:	http://edoc.bseu.by:8080/handle/edoc/105577
Appears in Collections:	2024

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