Организация производства новых видов продукции в условиях активизации инновационной деятельности на ОАО «ММЗ»

Abstract

Innovation process is the key source of a company’s efficiency increase, growth of products competitive ability, decline of risk rate in innovative products promotion, profitability growth of manufacture and brand development in a market. In this article new structure of innovation process in diesel engine industry and developed methods of innovation risks assessment are proposed. Also, the article provides methods of ideas generation and assessment which are integrated with the new innovation process. Results of the scientific work have business introduction and are successfully used in JSC “MMF”.