1. Электронная библиотека БГЭУ

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Issue DateTitleAuthor(s)TypeLanguage
2023Advertising as a tool of the university's marketing strategyMitrakhovich, A.ArticleАнглийский
2023Neuromarketing as a tool in social networksGoncharenko, V.; Grishchenko, S.ArticleАнглийский
2023The Republic of Belarus in the context of global greening and digitalization of the economyGribanova, A.ArticleАнглийский
2023Neuromarketing in the retail sectorLozhkina, A.; Semenova, M.ArticleАнглийский
2023Juggling acts: a study on work-life balance of working women in higher education in Jammu and JalandharSurendran, S.ArticleАнглийский
2023Brand as a tool to create a competitive advantage for the companyOlshevskaya, K.; Sokolovskaya, E.ArticleАнглийский
2023The economy of impressions as a new model of economic developmentLeonov, A.ArticleАнглийский
2023A behavioural insight on savingsPetreev, V.; Demid, D.ArticleАнглийский
2023The efficiency of banks in India: what does the future entail?Kirmani, S.; Dutta, T.ArticleАнглийский
2023Hidden marketing: messages that only the mind hearsMuha, M.; Pozniak, N.ArticleАнглийский
2023Personalization in marketingLipovkina, E.; Grom, M.ArticleАнглийский
2023Empirically testing different types of media to raise awareness of cause-related marketing campaign: evidence from IndiaBakshi, M.; Verma, R.ArticleАнглийский
2023Digital financial inclusion and women; gender disparity in the digitalization of financial servicesShowkat, M.; Nagina, R.ArticleАнглийский
2023Internet branding: flourishing internet as a branding toolBhagat, N.; Kumar, A.ArticleАнглийский
2023Development trends in marketing communications in modern businessMaheshwary, J.ArticleАнглийский
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