http://edoc.bseu.by:8080/handle/edoc/89918 2026-04-19T08:50:48Z 2026-04-19T08:50:48Z Ли Чжунхуа Нянь чэнь http://edoc.bseu.by:8080/handle/edoc/90283 2021-10-06T07:41:46Z 2021-01-01T00:00:00Z

Title: Исследование маркетинговых стратегий знаний Authors: Ли Чжунхуа; Нянь чэнь Abstract: Маркетинг – это процесс, в котором предприятие создает, обменивается информацией и предоставляет ценность для клиентов в интересах себя и своих пользователей, а также приносит пользу пользователям. Рынок относится к категории товарной экономики и является отправной точкой и местом назначения маркетинговой деятельности. Группы, с которыми он сталкивается, являются потребителями из всех слоев общества. Этот процесс представляет собой связующий процесс, в котором компании, дистрибьюторы и большинство групп потребителей соединяются и привлекают друг друга для получения выгод. В этой статье собраны основные потребности маркетинга и понимание рыночной экономики.

2021-01-01T00:00:00Z Li Zhonghua Shen Dezhen http://edoc.bseu.by:8080/handle/edoc/90282 2021-10-06T07:47:45Z 2021-01-01T00:00:00Z

Title: Research on the marketing strategy of milk tea drink Michelle Ice City Authors: Li Zhonghua; Shen Dezhen Abstract: Fresh and delicious milk drinks have become the first choice of urban youth after dinner. Currently, the Chinese milk market has gradually shown a trend of diversification, among which the tea of Xi tea, Lele tea and Naixue are high-end luxury brands, a little and Coco can closely follow, Michelle Ice City is a beverage chain brand, Since its founding at the end of the last century, it has a high brand awareness in Central China. Based on the research of domestic and foreign literature, this paper carries out a SWOT analysis of the development of Milk Honey Snow Ice City and Further excavate consumer purchasing habits on the Zhengzhou market, optimize the marketing strategy of the Honey Snow City with the help of 4Ps marketing theory and improve the existing marketing strategy.

2021-01-01T00:00:00Z Li Zhonghua http://edoc.bseu.by:8080/handle/edoc/90280 2021-10-06T07:46:51Z 2021-01-01T00:00:00Z

Title: Analysis of Luckin Coffee fission marketing strategy Authors: Li Zhonghua Abstract: With the rapid development of network technology and social media, the traditional marketing mode has not been able to satisfy the need of today’s consumption demand, fission marketing has emerged as the times require, and China’s coffee industry has also evolve with circumstances. Internet retail coffee has changed the traditional coffee consumption model with fission marketing, new retailing and other strategies, quickly occupied the consumer market, and achieved well-established public praising. However, fission marketing has not until now, formed a complete theoretical system, there are still a lot of problems in the course of implementation. Therefore, this paper takes mainly Luckin Coffee for example, and uses the SWOT analysis to investigate the internal and external environment of the company. Based on enterprise data, questionnaire results and SPSS, analyzing the existent problem of the present situation of fission marketing strategies.And put forward some countermeasures and proposals for the implementation of fission marketing in the future, so as to realize the best effect of fission conversion and promote implementation of fission marketing effectively.

2021-01-01T00:00:00Z Li Zhonghua Nianche http://edoc.bseu.by:8080/handle/edoc/90278 2021-10-05T12:47:27Z 2021-01-01T00:00:00Z

Title: Overview of R company and the status quo of men’s leather shoes marketing Authors: Li Zhonghua; Nianche

2021-01-01T00:00:00Z